Facebook and Instagram advertising means we set up, manage and evaluate your Meta Ads campaigns so that they bring enquiries and sales, not just likes. Facebook and Instagram both belong to Meta, so we manage advertising on both platforms from one account, and it almost always runs on both at once. If you wish, we also look after your business profiles. Digitalman is a Facebook ads agency and Meta ads agency from Bratislava, in business since 2011.
- Advertising: Facebook, Instagram and Messenger from one Meta ad account
- Enquiries straight from Facebook: Lead Ads, every contact emailed to you in real time
- Profile management (optional): 8 posts on Facebook and 8 on Instagram per month
- Content: our own graphic designer, video shoots and AI content (videos, infographics)
- Ad budget: paid directly to Meta
- Report: a monthly meeting and results in your currency
- First consultation: 60 minutes free, online via Teams or Google Meet
Book a free 60 minute consultation →
Advertising, profile management or both?
We offer paid advertising and profile management separately and combined. Most clients use both, because ads need an active profile, and posts without ads now reach only a fraction of followers.
| Service | What we do for you | When it makes sense |
|---|---|---|
| Meta advertising (Facebook + Instagram) | Campaigns, audiences, ad banners, Lead Ads, tracking and monthly optimisation | You want enquiries, sales or registrations and manage your profiles yourself |
| Profile management | Content plan, 8 posts on Facebook and 8 on Instagram per month (post and story), graphics and copy | You want to look active and trustworthy but have no time and no designer |
| Advertising + profile management (most common) | Everything above, plus boosting the best performing posts and inviting people who reacted to the ads to like the page | You want a consistent presence where advertising and profile pull in the same direction |
We manage other networks such as LinkedIn and TikTok as part of Social media management.
Who are Facebook and Instagram ads for?
| Business type | Our focus | Key metric |
|---|---|---|
| Service providers and B2C companies | Lead Ads and website enquiries, for example clinics, construction and technology companies | Number and cost of enquiries (CPA) |
| Online shops | Catalogue campaigns and dynamic remarketing for products users have already viewed | ROAS and cost of sale |
| Local businesses | Local reach, bookings, events and messages | Bookings, messages and calls |
| Brands and new products | Video, brand awareness and audiences for later remarketing | Reach and cost per 1,000 impressions (CPM) |
Nobody actively searches on Facebook and Instagram, the ads reach people while they scroll. That makes them excellent for products and services people do not know yet. If customers actively search for you on Google, we recommend combining with Google Ads.
What does the initial setup include?
We start with an audit and account setup. For an existing account we first check what works and what does not.
- Social media audit: Analysis of past communication, evaluation of reach, visitors and interactions, comparison with competitors and recommendations for future communication.
- Meta account: Setup or review of the Business Portfolio (formerly Business Manager), linking the Facebook page and Instagram account, ad account and access.
- Tracking: Meta Pixel and Conversions API, so we see enquiries and purchases even with blocked cookies and iOS restrictions.
- Lead Ads: A form right in Facebook and Instagram connected to a Google Sheet, every new contact reaches you by email in real time.
- Audiences: Website visitors, people who interacted with the profile or ads, customer lists and lookalike audiences.
- First campaigns and creatives: Campaign structure by goal and a set of ad banners from our graphic designer.
What does monthly management include?
- Campaigns: Setting up and optimising ads including Lead Ads, adjusting budgets, audiences and placements based on results.
- Ad creatives: new banners and copy on an ongoing basis, testing which versions bring cheaper enquiries.
- Boosting: we amplify the best organic posts with ads so they reach new customers (in the option with profile management).
- New fans: we invite people who reacted to the ads to like your page.
- Report and meeting: once a month we discuss the results in your currency and the next steps.
Managing your business profiles on Facebook and Instagram
In addition to advertising, we regularly create and publish organic posts with high quality graphics.
- Facebook: 8 custom banners per month (post and story)
- Instagram: 8 custom banners per month (post and story)
- Content plan: 8 posts for trust and brand communication, with graphic banners and photos with graphic elements
- Plan in a Google Sheet: available anytime from any device, you can comment and approve directly
We adjust the number of posts. Eight per month per channel is the most common choice, the profile looks active and quality does not suffer.
Content that stops the scroll
In recent years Meta has handed most targeting over to artificial intelligence (Advantage+ campaigns) and restricted manual interest targeting. Who sees the ad and what you pay for it is therefore increasingly decided by the creative itself. We create content for ads and profiles in our own team:
Graphics from our graphic designer
Banners, posts, stories and ad visuals in your brand’s design. No standard templates.
Video shoots
We shoot short videos and Reels on site: your operations, products, team or answers to customer questions.
AI content
Videos, animations and infographics made with AI when you need more variants quickly or have no photos of your own.
How much does Facebook and Instagram advertising cost?
The cost consists of two parts: the agency fee for management and the ad budget you pay directly to Meta. With a budget that is too small, campaigns collect too little data for optimisation.
| What affects the cost of management | Example |
|---|---|
| Scope of service | Advertising only or also profile management with 8 + 8 posts per month |
| Number of campaigns and markets | One service in one country or several product lines in several countries |
| Type of content | Graphic banners, video shoots or AI videos and infographics |
| Online shop with catalogue | Connecting the product feed and dynamic remarketing |
We prepare an exact quote after the free consultation.
How do we evaluate results?
| Goal | What we measure |
|---|---|
| Enquiries (services, B2B) | Number of enquiries from Lead Ads and the website and cost per enquiry |
| Sales (online shop) | Revenue from advertising, ROAS and cost of sale |
| Local business | Bookings, messages and calls |
| Brand awareness | Reach, frequency, cost per 1,000 impressions and video views |
| Business profiles | Fan growth, reach and post interactions |
Once a month we go through the report together, with numbers in your currency, comparison with the previous period and suggestions for improvement.
How we work together
First consultation
We discuss goals, budget and your current profiles.
Audit and proposal
Audit of channels, proposal for campaigns and a content plan.
Setup
Tracking, Lead Ads, audiences and first creatives.
Launch and report
Optimisation and monthly evaluation.
What do we need from you at the start?
- Admin access to your Facebook page and Instagram account, and to an existing ad account if you have one. If you do not have them yet, we create them.
- Access to the website or Google Tag Manager for tracking.
- Logo, colours and photos if available, and a contact person who approves posts.
Who manages your campaigns and profiles?
Campaigns are handled by a Meta advertising specialist , posts and the content plan are looked after by a social media manager , and visuals are created by our Graphic designer. Videos and AI content are made in our own team.
All campaigns are overseen by Digitalman founder Ing. Matej Tóth. He has worked in online marketing for more than 15 years, previously in marketing at ČSOB, Orange and CEWE.
Why choose Digitalman as your Facebook ads agency?
- Advertising and content under one roof. Campaigns, posts, graphics and video from one team, so advertising and profile speak the same language.
- Enquiries instead of likes. Lead Ads with contacts straight in your inbox and results in your currency.
- Our own graphic designer and video production. Today the creative has a bigger impact on ad costs than targeting.
- Several channels at once. As a Google Partner we combine Meta advertising with Google Ads and SEO.
- In business since 2011 and the first 60 minutes of consulting are free.
Our references
| Client | Industry |
|---|---|
| Revive.sk | Surgery and aesthetics clinic in Bratislava |
| Medima-sk.sk | Dental technology and turnkey practice equipment |
| Kreisel.sk | German company operating in 19 countries |
| Ddenergy.sk | Photovoltaics in Slovakia |
| Cancelli.sk | Sun protection and garage doors |
| Sunmont.sk | Sun protection and garage doors |
You will find more projects in our references.
Agency, freelancer or in-house employee?
| Digitalman agency | Freelancer | In-house social media manager | |
|---|---|---|---|
| Monthly cost | depending on scope, without salary and payroll costs | by agreement | full time salary and payroll costs |
| Advertising, posts, graphics and video | yes, the whole team | usually only part of it | usually only part of it |
| Cover during holidays or illness | yes | limited | no |
| Experience from other industries | Dozens of clients | depends on experience | only your company |
If you want to understand Meta advertising better first, below we explain how it works, where it appears and which formats exist.
How does Facebook and Instagram advertising work?
Ads on Facebook, Instagram and Messenger are created in one tool, Meta Ads Manager. A campaign can run on all platforms at once, and Meta shifts the budget to where it brings the best results. Meta’s apps are used by around 3.6 billion people every day.
An auction decides which ad appears. The winner is not the highest bid but the ad with the highest total value for users and advertisers.
In practice this means a good, relevant ad can beat a competitor with a bigger budget and pays less per result.
Campaign objectives
Every Meta Ads campaign starts with choosing an objective. The algorithm then looks for the people most likely to take the desired action.
| Campaign objective | What it is suited for |
|---|---|
| Awareness | Reach as many people in the target audience as possible, for example for a new brand |
| Traffic | Bring people to the website, the app or Messenger |
| Engagement | Reactions to posts, video views, messages and new fans |
| Leads | Contacts via the Lead Ads form, messages or calls |
| App promotion | Installs and in-app activity |
| Sales | Purchases in the online shop and dynamic remarketing |
Where do the ads appear?
With automatic placements (Advantage+), Meta chooses the placements itself. We only restrict them manually when there is a reason, for example for brands that do not want to appear in the Audience Network.
Ad formats on Facebook and Instagram
| Format | When it fits |
|---|---|
| Image (banner) | A simple, quick message, offer or promotion |
| Video and Reels | Product demo, behind the scenes, customer testimonials, the highest reach on Instagram |
| Carousel | 2 to 10 images or videos, several products or steps in one ad |
| Collection and Instant Experience | Full screen product catalogue right in the app |
| Catalogue ad (dynamic) | Online shops: shows everyone the products they viewed |
| Lead Ads (instant form) | Enquiries without leaving Facebook or Instagram, with prefilled data |
| Messaging ad | Starts a conversation in Messenger, Instagram or WhatsApp |
Ad or boosted post?
A boosted post is a simplified promotion of an existing post directly from the profile. An ad in Ads Manager offers more objectives, formats and targeting and measures enquiries and purchases accurately. So we use boosting mainly for posts that already work organically, while campaigns do the main work.
How advertising and business profiles complement each other
People who see your ad often look at your profile first. If the latest post there is a year old, trust drops. Conversely, posts without ads reach only a small part of your fans. The combination brings the best results.
Tracking: Meta Pixel and Conversions API
Without tracking we do not know which ad brought an enquiry or purchase, and Meta’s algorithm does not know whom to look for. So we set up the Meta Pixel on the website together with the Conversions API, which sends conversion data from the server. This makes tracking more reliable, even with rejected cookies and restrictions on Apple devices. For Lead Ads, enquiries are measured directly in Facebook.
The most common Facebook advertising mistakes
- Only boosted posts. Boosting neither lets you choose the right objective nor measure enquiries accurately. The budget goes on likes instead of customers.
- Missing tracking. Without Meta Pixel and Conversions API the campaign optimises blindly.
- Always the same creative. After a while people stop noticing it and cost per result rises. New banners and videos have to keep coming.
- Fragmented budget. Many small campaigns with a few euros a day never get out of the learning phase.
- Wrong campaign objective. A traffic campaign brings cheap clicks, not enquiries. If you want contacts, the objective should be leads.
- Inactive profile. The ads bring people to a page that does not convince them.
Frequently asked questions
Do you only run ads or also manage Facebook and Instagram profiles?
Both. We offer advertising and profile management separately, but our clients usually combine them. For profile management we usually create 8 posts per month for Facebook and 8 for Instagram, including graphics and a content plan.
How much does Facebook and Instagram ad management cost?
It depends on the scope: advertising only or also profile management, number of campaigns and type of content. We prepare an exact quote after the free consultation. You pay the ad budget directly to Meta.
Can you shoot videos or create AI content?
Yes. Besides graphics from our designer, we shoot short videos and Reels and create AI videos, animations and infographics when you need more variants quickly.
How do I receive enquiries from Lead Ads?
We connect the form to a Google Sheet, and every new contact reaches you by email in real time. So you can get back to them the same day.
When will I see results?
The first enquiries usually come within the first days after launch. In the first weeks campaigns are in the learning phase, and we assess stable results and cheaper enquiries after 2 to 3 months.
Do you also manage LinkedIn and TikTok?
Yes, as part of our services Social media management and LinkedIn lead generation.
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More enquiries from Facebook and Instagram?
In the free consultation we look at your profiles and ads and propose campaigns, content and budget.
The first 60 minutes free · online via Teams or Google Meet