Blog: Google Ads, ChatGPT Ads, SEO and AI Search

Why bidding on your own brand in Google Ads usually pays off, which myths to ignore and how to test the value yourself.

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How to use negative keywords in Google Ads properly: match types, levels, shared lists, close variants and common mistakes.

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Ten practical ways to steer and optimise Google Performance Max campaigns, including the new reports and exclusions.

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What Google Consent Mode v2 is, why Google Ads requires it in the EEA, how basic and advanced mode differ and how to set it up.

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How to work out a sensible Google Ads budget backwards from your goals, with a worked example, key metrics and tips for better efficiency.

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The 7 most common reasons Google Ads is not delivering results, and how to quickly fix tracking, goals, bidding, targeting and ads.

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21 practical tips for Google Ads abroad: location and language targeting, localisation, time zones, Smart Bidding and Consent Mode v2.

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