Updated
Performance Max (PMax) is a Google Ads campaign type that serves ads across Search, Shopping, YouTube, the Display Network, Discover, Gmail and Google Maps from a single campaign. Google’s algorithm decides on bids, placements and ad combinations.
How does Performance Max work?
You provide the goals, the budget and the building blocks: headlines, images, videos, the product feed from Merchant Center and audience signals. Google assembles ads from them and optimizes for conversions or conversion value, using a target CPA or a target ROAS.
Who is PMax for?
- Online stores with a well maintained product feed
- Businesses whose conversions are measured reliably
- Accounts with enough data and budget for the algorithm to learn
What to get right
- Clean conversion tracking including Consent Mode v2, because the AI only optimizes for what it can measure
- Strong assets in every format, otherwise Google generates its own
- Brand exclusions if brand terms run in a separate campaign
- Regular reviews of search term and channel reports
Performance Max is not a strategy on its own. Digitalman combines PMax with Search campaigns and clean tracking. Learn more on our Google Ads agency page.
Digitalman can help
Want Google Ads to bring you leads, not just clicks?
We set up and manage Search, Performance Max, Shopping and YouTube campaigns so you can see the results in revenue. The first 60 minutes of consultation are free.