Free Google Ads audit
Our free Google Ads audit is a no obligation review of your ad account. We show you where your campaigns spend money without results and whether you measure conversions correctly in Google Ads and GA4. Within 5 working days you get a written report, and we walk you through the findings on a 30 minute online call. The audit is free and we change nothing in your account.
Who is the audit for?
- You are not happy with your current agency or freelancer and want an independent view of your account.
- Your campaigns spend budget but bring few enquiries or orders.
- You are not sure whether the numbers in Google Ads and GA4 match your real sales.
- You are thinking about switching your marketing agency and want to know what would improve after a handover.
- You run your ads yourself and want a check from someone who works in Google Ads every day.
What we check in the audit
Conversion tracking
Whether conversions in Google Ads and GA4 are counted once and correctly, whether enhanced conversions and Consent Mode v2 are set up, and whether you optimise for what actually makes you money.
Search terms
Which searches you really pay for, where budget leaks into irrelevant queries and which negative keywords are missing.
Structure and settings
The networks your ads run on, location and language targeting, ad schedule and how budget is split between campaigns.
Performance Max and Shopping
Brand exclusions, asset groups, audience signals and your product feed in Merchant Center. We also check whether PMax is taking credit for sales you would have made anyway.
Ads and assets
Ad copy, sitelinks, callouts, images, Quality Score and whether each ad leads to the right landing page.
Bidding and budget
Whether your bid strategy fits the amount of data and your goals (target CPA or ROAS) and where it makes sense to move budget.
For online shops we also translate the results into profitability. You can try this yourself with our ROAS calculator.
The most common mistakes we find in audits
- Conversions counted twice. The same action is counted through the GA4 import and the Google Ads tag, or a simple page view counts as a conversion. Campaigns then learn from the wrong data.
- Search campaigns without network control. Search partners and the Display Network switched on in a search campaign often spend budget on lower quality traffic.
- Performance Max without brand exclusions. You pay for people who searched for your company directly and would have found you without an ad.
- Broad match without negatives. Ads show for searches that have nothing to do with your offer and nobody reviews the search terms regularly.
- Wrong location targeting. Ads reach people who are merely interested in a location instead of people who are actually there.
- Incomplete ads. Sitelinks, callouts or images are missing, so the ad takes up less space and gets fewer clicks.
- Auto applied recommendations. Google changes your campaigns based on its own recommendations and nobody checks whether that helps your business.
How the audit works
Fill in the form
A few details about your business and account. It takes about 2 minutes.
Grant access
Read only access in Google Ads and a view only role in GA4. We will email you a short guide.
Account review
A person who manages Google Ads every day reviews your account and tracking, not an automated tool.
Report and call
Within 5 working days of getting access you receive the written report. We go through it together on a 30 minute call via Teams or Google Meet.
What you get
- A written report with findings ranked by their impact on your results.
- Specific recommendations you can implement yourself, with your agency or with us.
- An estimate of where you can save budget or win more conversions.
- A 30 minute online call where we explain the findings and answer your questions.
Why an audit from Digitalman?
We have been a certified Google Partner for six years and manage around €40,000 to €50,000 of ad spend per month for our clients. We have worked in online marketing since 2011 for more than 110 clients, with campaigns in Slovakia, Germany, Austria, the UK, the USA and other markets.
We set up and evaluate campaigns every day, so we quickly see what works in an account and what only burns budget. Take a look at our references and our Google Ads management.
Request your free audit
Fill in the form and we will get back to you with a guide on how to give us secure access to your account.
We only use the details from this form to prepare the audit and to communicate with you. More in our privacy notice.
Frequently asked questions
Is the Google Ads audit really free?
Yes. The audit is free and comes with no obligation. Afterwards you decide whether to implement the recommendations yourself, with your current agency or with us.
Can you change or break anything in my account?
No. For the audit we only use read only access, so we cannot edit anything. You can remove our access at any time after the audit.
Does my current agency need to know about the audit?
No. Anyone with admin access to the account can grant read only access, including you as the owner. If you do not have admin access to your own account, that is an important warning sign and we will help you get it.
How long does the audit take?
You receive the written report within 5 working days of granting access. Then we schedule a 30 minute online call.
Do you audit online shops and smaller accounts too?
Yes. For online shops we also check Shopping campaigns, Performance Max and the product feed in Merchant Center. The audit is worth it for smaller budgets too, because that is where every wasted euro hurts most.
Do you also review Facebook and Instagram ads?
The free audit covers Google Ads and tracking in GA4. We are happy to look at your Meta ads in a free consultation.
Thinking about switching agencies?
See how we take over your accounts, what stays in your ownership and what we do in the first 30 days.
Prefer to talk first? The first 60 minutes of a consultation are free.