In short: We are an industrial marketing agency for manufacturers and technology suppliers that sell to other businesses, both in their home market and abroad. Our manufacturing marketing combines Google Ads, LinkedIn, SEO and optimization for AI search, so your inquiries come from people who actually buy. We understand long sales cycles, technical products and the fact that several people usually sign off on a purchase.
Who our industrial marketing is for
Machinery and equipment manufacturers
CNC machines, production technology, spare parts and service, where a single deal is worth thousands of euros and the sale takes months.
Component and material suppliers
Transformers, electrical components, metal fabrication or racking systems for companies that buy repeatedly and to specification.
Exporters
Manufacturers looking for distributors and customers in Germany, across Europe or worldwide who need campaigns in several languages.
What we do for you
Google Ads for technical searches
Campaigns for specific products, machine types and specifications that engineers and buyers type into Google. We use negative keywords to filter out searches from students and private individuals. Learn more about our Google Ads management.
LinkedIn for B2B
We reach owners, technical directors and purchasing managers in selected industries and countries, and we help with your company page and your sales team’s profiles. See LinkedIn lead generation.
SEO for technical pages
We optimize product pages, data sheets and application examples so Google finds them for long, precise searches too. More about our SEO services.
Visibility in AI answers
Buyers increasingly ask ChatGPT or Gemini who makes or supplies a specific solution. We prepare your website so AI tools can cite it. More about generative engine optimization.
International campaigns
We set up ads in the languages and markets where you want to grow, from Central Europe and Germany to the US. See also our tips for international Google Ads.
Tracking leads all the way to the deal
We track forms, phone calls and catalog downloads and connect them to your CRM, so you can see which campaign brought a real deal, not just a click.
What we keep in mind with manufacturing and B2B sales
- Long sales cycles. Months can pass between the first click and the order. That is why we also track the steps in between and use remarketing to keep your company in front of buyers throughout the decision.
- Several decision makers. The engineer looks at specifications, the buyer at price and the managing director at return on investment. We prepare content and ads for each of them separately.
- A small but valuable audience. Few people search for technical terms, and clicks are often expensive. That is why we build campaigns on precise keywords and a careful list of negative keywords, so the budget goes to searches from real buyers.
- Technical accuracy. We check our copy with your engineers. We would rather write less and get it right, because a wrong specification costs you credibility with an expert.
- Export and languages. For international campaigns and pages, we don’t rely on machine translation alone. Our German translation specialist checks our German copy, and we already run ads in Germany for clients.
How we work together
Free consultation
We go through your products, customers and markets, and what kind of inquiry is valuable to you.
Audit and strategy
We review your website, campaigns, tracking and competitors at home and abroad, and propose the order of next steps.
Setup
We set up lead tracking and prepare campaigns, copy and pages for the selected products and markets.
Reporting and optimization
Every month we show you the number and quality of leads, the costs and the next steps. We adjust campaigns based on feedback from your sales team.
Experience with manufacturing and technology companies
For Kvant Lasers, a Slovak manufacturer of laser show projectors for clubs, concerts and events that sells worldwide, we handled SEO as well as Google and Facebook advertising aimed at international customers and distributors.
We have also worked for MicroStep-MIS (CNC cutting machines), BEZ Transformátory (transformers), Kasys (automated warehouses and safety barriers), Geoteam (measuring instruments), Bluemed (ultrasound sales and service) and Medima (dental equipment). You can find the full list in our references.
Why Digitalman
- B2B and export experience. We have run campaigns for manufacturers and technology companies in Slovakia and for international markets, including the US, the UK and Germany.
- Certified Google Partner. Since 2011 we have worked for more than 110 clients, and our clients’ combined ad budgets add up to €600,000 a year.
- One team for everything. Google Ads, LinkedIn, SEO, content and optimization for AI search are handled by one team, so the channels build on each other.
- Results measured in leads. We don’t just report clicks and impressions. We report leads and their quality.
- In person in Bratislava or online. We are based in Bratislava and also work remotely via Teams or Google Meet.
What does industrial marketing cost?
We price every project individually, based on the number of products, markets, languages and channels you want to cover. You pay the ad budget directly to Google, LinkedIn or Meta, and we charge for campaign management and content. After the free consultation, we’ll prepare a detailed proposal.
Useful terms
Frequently asked questions
Is Google Ads worth it for a manufacturer when few people search for our products?
Yes, if your products have a higher value. Fewer people search for technical terms, but they are often exactly the buyers and engineers you want. One new customer can cover the cost of campaigns for a long time. What matters is precise keywords and lead tracking.
Is LinkedIn or Google Ads better for B2B marketing?
It depends on whether customers actively search for your solution. Google Ads reaches people who are already looking for a specific product. LinkedIn is good for reaching decision makers who don’t know you yet. A combination of both often works best.
Do you work with manufacturers outside Slovakia?
Yes, we can. We are based in Bratislava and work remotely. We have run campaigns for the US, the UK, Germany, Spain and the Middle East, and we can run ads in any market where Google or Meta work.
How long does it take to see leads?
The first leads from Google Ads often come in within the first weeks after launch. SEO and visibility in AI answers grow more slowly, typically over months. With long sales cycles we also assess lead quality, not just the number of leads.
Do we need an in-house marketer?
No. We need a contact person who knows the products and can tell us what kind of inquiry is valuable. We check technical details with your experts and prepare the rest.
How do we know which leads turned into deals?
We tag website inquiries by source and agree on how your sales team gives us feedback, for example through your CRM. This lets us optimize campaigns for deals, not just for form submissions.
Want more B2B leads at home and abroad?
At a free consultation, we’ll go through your products, markets and current marketing and show you where we see the biggest potential.
First 60 minutes free, in person in Bratislava or online.
See also our references, LinkedIn lead generation and marketing for B2B service companies.