Updated
Your target audience is the group of people you want to reach with your offer and your marketing. The better you know them, the better your messages, channels and offers will fit.
Characteristics of a target audience
- Demographic: age, gender, income, location
- Psychographic: values, interests, attitudes
- Behavioural: buying habits, channels used, search behaviour
- In B2B: industry, company size, job title and role in the decision
Target audience vs persona
A target audience describes a group, a persona describes a typical member of it with a name, goals and problems. Personas help you write more specific content.
Defining your target audience
- Analyse existing customers and enquiries
- Use data from Google Analytics 4 and ad platforms
- Study keywords and search intent
- Talk to your sales team and customers
Audiences in advertising
In Google Ads you reach people through search terms, interests and your own lists. In Meta Ads, custom and lookalike audiences help. Today you often give the platforms signals and the algorithms find the buyers themselves.
Digitalman helps you find and reach the right audience. Learn more on our PPC agency page.
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