Updated
B2B marketing (business to business) targets companies rather than consumers. Typical offers include software, machinery, professional services, consulting and wholesale.
How it differs from B2C
- Several people are involved in the decision, from specialists to senior management
- Longer buying cycles, often weeks or months
- Higher deal values and a high customer lifetime value
- Rational arguments, proof and trust matter most
Key channels
- Google Ads: for companies actively searching for a solution
- LinkedIn: ads and social selling by industry, company size and job title
- SEO and expert content: guides, case studies and webinars
- Email and marketing automation: nurturing over long periods
Measuring success
Count qualified leads, meetings and closed deals, not just enquiries. Connecting CRM data with your ad platforms lets you optimise campaigns for real revenue from lead generation.
Digitalman wins business customers through LinkedIn and Google. Learn more on our LinkedIn lead generation page.
Digitalman can help
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