Updated
SEO (search engine optimization) covers everything that helps a website appear higher in the unpaid search results of Google and other search engines. The aim is more qualified visitors without paying for every click, as you do with Google Ads.
How does SEO work?
Search engines crawl the web, store pages in their index and rank them for every search by relevance and quality. SEO makes sure your pages are found, understood and judged to be the best answer to a query.
The three pillars of SEO
- Technical SEO: indexing, page speed, mobile usability, clean structure and structured data.
- On-page SEO: content that satisfies search intent, clear headings, title tags and internal linking.
- Off-page SEO: trust and authority through backlinks, mentions and reviews.
Local SEO and AI search
Businesses with a physical location also need a well maintained Google Business Profile. On top of that, AI Overviews and AI Mode are changing search. If you want to appear there as a source, complement SEO with GEO.
How long does SEO take?
First improvements are often measurable within a few weeks, while stable rankings for competitive terms usually take several months. In return, good content and links keep working long after and lower your cost per visitor over time.
Digitalman handles technical, on-page and off-page SEO. Learn more on our SEO agency page.
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