The Digitalman marketing glossary explains the key terms from Google Ads, SEO, tracking and optimization for AI search engines (GEO) in plain, practical language. The entries are written by the team of Digitalman, an online marketing agency from Bratislava that has been running campaigns since 2011 for clients in Slovakia and other markets.
- 301 redirect
- A/B testing
- AEO (answer engine optimization)
- AI agent
- AI Overviews
- Alt text
- Anchor text
- Attribution model
- B2B marketing
- Backlinks
- Call to action (CTA)
- Canonical tag (canonical URL)
- Chatbot
- Click-through rate (CTR)
- Consent Mode v2
- Conversion
- Conversion rate
- Conversions API (CAPI)
- Core Web Vitals
- Cost per acquisition (CPA)
- Cost per click (CPC)
- CPM (cost per mille)
- Crawl budget
- Customer journey
- Customer lifetime value (CLV)
- Digital PR
- Display advertising
- E-E-A-T
- Generative Engine Optimization (GEO)
- Google Ads
- Google AI Mode
- Google Analytics 4 (GA4)
- Google Business Profile
- Google Merchant Center
- Google Search Console
- Google Shopping
- Google Tag Manager
- Heatmap
- Indexing
- Instagram ads
- Keywords and keyword research
- Landing page
- Lead generation
- Lead magnet
- Link building
- LLM (large language model)
- llms.txt
- Local SEO
- Long tail keywords
- Lookalike audience
- Marketing automation
- Meta Ads (Facebook and Instagram ads)
- Meta description
- Meta Pixel
- Performance Max
- PPC (pay per click)
- Product feed
- Prompt
- Quality Score
- Rank tracking
- Remarketing
- ROAS (return on ad spend)
- Robots.txt
- Search intent
- SEO (search engine optimization)
- SERP (search engine results page)
- Server-side tracking
- Social selling
- Structured data (schema markup)
- Target audience
- Technical SEO
- Unique selling proposition (USP)
- UTM parameters
- XML sitemap
- YouTube ads