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A CMS (content management system) is software that lets you create and edit the text, images and pages of a website without coding.

How a CMS works

Content and design are kept separate. In the admin area you write text and upload images, and the CMS places them into the website template automatically. Features such as forms, a shop or SEO tools can usually be added with extensions.

Popular CMS platforms

  • WordPress: the most widely used CMS in the world, flexible and with countless plugins.
  • Shopify and WooCommerce for online shops.
  • Drupal: often used by larger organisations and public bodies.
  • Webflow, Wix and Squarespace: website builders for simpler sites.

How to choose a CMS

Look at ease of use for your team, security and updates, extensibility, cost and the availability of developers. For SEO, make sure you can control titles, meta descriptions, URLs, canonical tags, structured data and redirects yourself, and that pages load fast.

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