Updated
A competitor analysis looks at who your competitors are, what they offer, how they communicate and where they are visible online. The aim is not to copy them but to find gaps and opportunities.
What you find out
- Competitors’ offers, prices and USP.
- Which keywords they rank and advertise for.
- Which ads they run, visible in the Google Ads Transparency Center and the Meta Ad Library.
- How active they are on social media and which content works.
- What customers praise and criticise in reviews.
- Whether AI assistants such as ChatGPT recommend them.
Step by step
- Pick three to five direct competitors, including those taking clicks from you in search.
- Collect data from tools such as Semrush, Ahrefs or Keyword Planner.
- Compare the results in a table and note strengths and weaknesses.
- Turn the findings into concrete steps for your positioning, content and campaigns.
How often to do it
Run a thorough analysis once a year and before big decisions, and keep an eye on competitors’ ads and search results continuously.
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