Updated
Brand positioning defines the place a brand should hold in customers’ minds compared with its competitors. It answers the question of why someone should buy from you rather than anyone else.
How to find your positioning
- Define your target audience and their biggest problems.
- Look at how competitors position themselves, see competitor analysis.
- Identify what you do better or differently: your USP.
- Sum up the result in one short sentence.
Example positioning statement
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Common mistakes
Trying to appeal to everyone, generic promises such as quality and experience, and positioning the company does not live up to in practice. Clear positioning makes ads, copy and even AI assistant recommendations more precise.
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