Updated
Display advertising means image and banner ads on websites, apps and YouTube. Through the Google Display Network, Google Ads reaches millions of websites and a very large share of internet users worldwide.
Formats
- Responsive display ads: you upload images, logos and text and Google combines them to fit each placement
- Uploaded banners: finished designs in fixed sizes
- Demand Gen: ads across YouTube, Discover and Gmail
Targeting
- Remarketing to past website visitors
- Interests and in-market audiences
- Custom audiences based on search terms or customer lists
- Topics and specific websites (placements)
Costs and use cases
You pay per click (CPC), per thousand impressions (CPM) or per conversion. Clicks are usually cheap, but the conversion rate is lower than in search. Display works best for awareness and remarketing, less for selling directly to cold audiences.
Digitalman uses display strategically within Google Ads campaigns. Learn more on our Google Ads agency page.
Digitalman can help
Want Google Ads to bring you leads, not just clicks?
We set up and manage Search, Performance Max, Shopping and YouTube campaigns so you can see the results in revenue. The first 60 minutes of consultation are free.