Updated
Digital PR is public relations for the web. The goal is to get online media, industry sites and blogs to write about your business and link to your website. That brings reach, trust and high quality backlinks.
Typical methods
- Your own studies and surveys with interesting numbers
- Expert comments on current topics for journalists
- Rankings, maps and data visualisations
- Creative campaigns with news value
- Interviews and guest articles in trade media
Digital PR vs classic link building
While classic link building often asks for individual links, digital PR earns them because editors find the content genuinely newsworthy. Links like these from strong publications are hard to copy and last.
Impact on SEO and AI
Mentions in reputable media strengthen E-E-A-T. Language models also learn from these sources, which makes digital PR an important part of GEO.
Digitalman plans campaigns for media coverage and links. Learn more on our off-page SEO page.
Digitalman can help
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