Updated
YouTube ads are video ads you run through Google Ads on YouTube, YouTube Shorts and partner sites. YouTube is the most used search platform after Google and also plays on TV screens at home.
Key formats
- Skippable in-stream ads: play before or during videos and can be skipped after 5 seconds
- Non-skippable ads: short spots that play in full
- Bumper ads: six seconds for fast reach
- In-feed ads: appear in search results and recommendations
- Shorts ads: vertical videos between Shorts
Targeting and bidding
You can reach people by interests, search behaviour, channels or through remarketing. Depending on the goal, you pay per view, per thousand impressions (CPM) or per conversion. For leads and sales, Demand Gen campaigns combine YouTube, Discover and Gmail.
Tips for effective videos
- Show the brand and key message in the first 5 seconds
- Plan for sound off with subtitles
- Provide landscape and vertical versions
- End with a clear call to action
Digitalman plans video campaigns as part of Google Ads. Learn more on our Google Ads agency page.
Digitalman can help
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