Updated
A landing page is the page a visitor arrives on after clicking an ad, a newsletter or a link. In the narrower sense it is a page with a single goal, such as an enquiry, a booking or a download.
What makes a good landing page?
- A headline that picks up the promise made in the ad
- A clear benefit instead of a list of features
- Trust through reviews, references and logos
- One clear call to action and a short form
- Fast loading and good usability on mobile
Landing pages and Google Ads
Landing page experience is part of the Quality Score. When the page closely matches the search, CPC drops and the conversion rate rises. That is why good campaigns rarely send traffic to the home page.
Test and improve
With A/B testing you compare variants of headlines, images or forms. A heatmap shows where visitors click and how far they scroll.
Digitalman builds landing pages designed to generate enquiries. Learn more on our web design page.
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