Updated
An LLM (large language model) is an AI model trained on very large amounts of text. It predicts, word by word, what is most likely to come next, which lets it answer questions, write, translate and summarise.
Well known models
The best known LLMs include OpenAI’s GPT (behind ChatGPT), Google’s Gemini, Anthropic’s Claude and Meta’s Llama. They power chat apps, AI Overviews, Google AI Mode and many marketing tools.
Strengths and limits
- Fast drafts, ideas and variations for copy and ads
- Strong summaries and translations
- Can make up facts (hallucinations), so always check
- Knowledge stops at the training date unless web search is connected
Why LLMs matter for your marketing
More and more people ask an LLM instead of a search engine. Whether your brand appears in those answers depends on how clear and trustworthy your content is across the web. That is exactly what GEO is about.
Digitalman helps AI models know and recommend your brand. Learn more on our generative engine optimization page.
Digitalman can help
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