Updated
A prompt is the input you give an AI model such as ChatGPT, Gemini or Claude: a question, a task or an instruction. The quality of the answer depends heavily on how clearly the prompt is written.
Building blocks of a good prompt
- Role: for example “You are an experienced copywriter for B2B software”
- Task: exactly what should be produced
- Context: target audience, product, goal and tone of voice
- Format: length, structure, list or prose
- Examples: one good and one bad text as a reference
Marketing examples
- Five variations of an ad headline with no more than 30 characters
- Blog post ideas for a given search intent
- A summary of a campaign report for senior management
Prompts and visibility
For GEO, prompts are the new search queries. People ask AI long, specific questions. If you know which prompts your customers use, you can shape your content around them and appear in AI answers more often.
Digitalman uses AI every day and optimises brands for AI answers. Learn more on our generative engine optimization page.
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