Updated
GEO (Generative Engine Optimization) is the practice of optimizing content and brands for AI search systems such as ChatGPT, Perplexity, Microsoft Copilot and Google’s AI Overviews and AI Mode. The goal is for these systems to cite your website as a source and recommend your business.
GEO vs. SEO
Classic SEO competes for positions in the list of search results. GEO competes to become part of the answer. The two are closely linked, because AI systems often draw on pages that are already well indexed and trusted. GEO adds extra weight on clear answers, facts and mentions of your brand across the web.
What helps with GEO?
- Clear answers to specific questions that can be quoted directly
- Original data, examples and experience instead of generic text
- Structured data and a clean technical foundation
- Brand mentions in trade media, directories and reviews
- Up to date content with a visible author and date
How do you measure GEO?
Through visits from AI sources such as chatgpt.com or perplexity.ai in GA4, through Search Console and through regular tests with typical customer questions across several AI systems. There is no single ranking like in Google.
Digitalman optimizes websites for visibility in AI search. Learn more on our Generative Engine Optimization page.
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