Updated
Local SEO is optimisation for searches with a local element, such as “accountant Manchester” or “hairdresser near me”. The goal is to rank high in the map results (the local pack) and in Google Maps.
Google’s three ranking factors
- Relevance: how well does your profile match the search?
- Distance: how close is your location to the searcher?
- Prominence: how well known and well reviewed is your business?
Key actions
- A complete Google Business Profile with the right category, photos and opening hours
- A steady flow of new reviews and replies to them
- Consistent name, address and phone number (NAP) across your site and directories
- Dedicated pages for each location or service area
- Structured data of the LocalBusiness type
Digitalman improves your local visibility. Learn more on our SEO agency page.
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