Updated
Link building is the deliberate process of earning backlinks, links from other websites to yours. Google treats these links as a sign of trust and relevance, which makes them one of the most important parts of off-page SEO.
Legitimate methods
- Content people want to link to: studies, calculators, guides
- Digital PR with stories for media and industry sites
- Guest articles on relevant websites
- Listings in industry directories and associations
- Partnerships with suppliers, partners and customers
What Google treats as spam
Undisclosed paid links, link networks, mass comments and link swaps break Google’s guidelines. Paid links must be marked with rel=”sponsored”.
How to recognise a good link
- The linking site is relevant to your topic
- It has real visitors and rankings of its own
- The link sits in the body text with a natural anchor text
Digitalman builds quality links. Learn more on our off-page SEO page.
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