Updated
Google Business Profile (called Google My Business until 2021) is the free business listing in Google Search and Google Maps. It shows your address, opening hours, phone number, photos, services and reviews, often before anyone visits your website.
Why do you need it?
- Visibility in local searches such as “accountant London” or “hairdresser near me”
- Calls, directions and website visits straight from Google
- Trust through star ratings and customer reviews
- A foundation for local ads in Google Ads and Google Maps
How to optimize your profile
- Choose the right primary category and relevant secondary ones
- Keep your name, address and phone number consistent everywhere
- Upload real photos of your team, premises and work
- Add services or products with short descriptions
- Publish updates regularly and answer questions
Making the most of reviews
The number, freshness and content of reviews influence local rankings and customer decisions. Actively ask happy customers for a review and reply to every one, including critical ones. Buying reviews breaks Google’s policies.
Business profiles and AI search
For local questions, Google AI Mode and other AI assistants also draw on business profiles and reviews. A complete profile is therefore part of both SEO and GEO.
Digitalman helps set up and maintain business profiles. Learn more on our SEO agency page.
Digitalman can help
Small business with a limited budget?
We start with what brings customers fastest: your Google Business Profile, reviews, local SEO and Google Ads for your area. The first 60 minutes of consultation are free.