Updated
Meta Ads are ads you run through Meta Ads Manager on Facebook, Instagram, Messenger and the Audience Network. Unlike Google Ads, people are not actively searching: you reach them in their feed, Stories and Reels.
Campaign objectives
Meta offers six objectives: awareness, traffic, engagement, leads, app promotion and sales. The objective decides which result the algorithm optimises for. For most businesses, leads or sales is the right choice.
Audiences
- Saved audiences: by location, age and interests
- Custom audiences: website visitors, customer lists or people who engaged with your content
- Lookalike audiences: people similar to your best customers
- Advantage+ audience: Meta finds the audience largely on its own
What drives results
The creative matters most: the image, the video and the first line of text. Add clean tracking with the Meta Pixel and Conversions API, enough budget for the learning phase and a matching landing page. Judge results by CPA or ROAS, not just clicks.
Digitalman plans and manages Facebook and Instagram campaigns. Learn more on our Facebook ads agency page.
Digitalman can help
Want Facebook and Instagram ads that sell?
We set up and manage Meta Ads campaigns including Lead Ads, with creatives designed by our in-house designer. The first 60 minutes of consultation are free.