Updated
Instagram ads are paid ads on Instagram. You create them in Meta Ads Manager and can run them together with Facebook or on Instagram only.
Placements
- Feed: image, video and carousel ads between posts
- Stories: full screen vertical format, ideal for short messages
- Reels: short videos with high reach
- Explore and search: for users looking for new content
What makes a good Instagram ad
- 9:16 vertical for Stories and Reels, 4:5 in the feed
- Natural looking content that does not feel like a classic ad
- A strong hook in the first 2 seconds
- Subtitles, because many people watch without sound
- A clear call to action
Measuring
For real results you need the Meta Pixel and the Conversions API. Judge campaigns by CPA and ROAS, not just likes and reach.
Digitalman manages ads on Instagram and Facebook. Learn more on our Facebook ads agency page.
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