Updated
Personal branding is the deliberate building of a personal brand: how a person is perceived, what they stand for and what people recommend them for. For founders, consultants, doctors and specialists, a personal brand is often the strongest sales channel.
What a personal brand is made of
- A clear area of expertise and a target audience.
- Your own opinions, experiences and stories.
- Regular content, for example on LinkedIn, in podcasts or talks.
- A consistent profile with a photo, description and references.
Personal brand vs company brand
People prefer to follow people rather than logos. On LinkedIn, posts from individuals usually reach far more people than company pages. The two brands should complement each other: the person brings trust and reach, the company brings structure and services.
Common mistakes
- Only posting about successes and never sharing real experiences.
- Posting irregularly and giving up after a few weeks.
- Topics unrelated to your expertise.
- Copied content without your own point of view.
A personal brand also strengthens E-E-A-T, because Google and AI assistants favour authors with proven experience. We help generate leads on LinkedIn through our LinkedIn lead generation service.
Further reading: LinkedIn B2B lead generation.
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