Updated
Rank tracking is the regular measurement of where your website appears in Google for selected keywords. It shows whether your SEO is working and where competitors are catching up.
What matters
- Device: mobile positions often differ from desktop
- Location: for local SEO, results in a specific city count
- Country and language: measure each market separately
- SERP features: whether you appear in AI Overviews, the local pack or featured snippets
Tools
Popular tools include Semrush, Ahrefs, SE Ranking and Moz. Google Search Console also shows the average position from real searches, though as an average across many variations.
Rankings are not everything
Visibility, clicks and above all conversions matter more than single positions. Position 3 for a keyword with buying intent can be worth more than position 1 for a purely informational term.
Digitalman tracks and reports how your rankings develop. Learn more on our SEO agency page.
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