Updated
Backlinks are links on other websites that point to your website. Google treats them as a kind of recommendation: the more trusted and topically relevant sites link to you, the more authority your domain gains in SEO.
What makes a good backlink?
- The linking page is relevant to your topic and trustworthy itself
- The link sits in the main content, not hidden in the footer
- The anchor text describes the target naturally
- The page has real visitors and is indexed by Google
- The link was earned editorially, not bought
Dofollow and nofollow
A normal (dofollow) link passes signals to the target page. Links with rel="nofollow", rel="sponsored" or rel="ugc" mark advertising or user generated content. Google treats them as hints, and they can still bring visitors and awareness.
How do you earn good backlinks?
- Publish content people want to cite, such as original research, data or guides
- Run digital PR with trade media and industry portals
- Get listed in reputable directories and associations
- Ask partners, suppliers and clients to link to you
- Find unlinked brand mentions and follow up
Backlinks and AI search
Mentions on trusted websites also help AI systems recognize and recommend your brand. That makes backlinks part of Generative Engine Optimization as well.
Links bought from link networks can lead to a penalty. Digitalman builds links from relevant sources. Learn more on our off-page SEO page.
Digitalman can help
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