Updated
Google Merchant Center is the platform online retailers use to send their product data to Google. It is what makes products eligible for Google Shopping, image search, YouTube and campaigns such as Performance Max.
What you set up there
- Store details, shipping and returns policies
- Products via a product feed, a platform integration or automatically from your website
- The link to Google Ads for Shopping ads
- Free product listings on Google
Common reasons for disapprovals
- Price or availability does not match the website
- Missing required attributes such as GTIN, brand or condition
- Incomplete business details or missing returns and shipping information
- Images with watermarks or promotional text
Better results with better data
Product data quality decides visibility and click prices. Descriptive titles with brand, model and key features, good images and complete attributes are the foundation for a strong ROAS.
Digitalman sets up Merchant Center and Shopping campaigns. Learn more on our Google Ads agency page.
Digitalman can help
Want Google Ads to bring you leads, not just clicks?
We set up and manage Search, Performance Max, Shopping and YouTube campaigns so you can see the results in revenue. The first 60 minutes of consultation are free.