Updated
A product feed is a file that contains every product in an online store with its attributes: title, description, price, availability, image URL, brand, GTIN and more. It is sent regularly to platforms such as Google Merchant Center, Meta, comparison sites or Amazon.
Formats
The usual formats are XML, CSV or TXT, or a direct transfer through an API. Platforms such as Shopify or WooCommerce usually generate feeds with a plugin or app.
Key attributes for Google
- id, title, description, link, image_link
- price and availability
- brand and gtin
- product_type and google_product_category
- Extra details such as colour, size or material
Feed optimisation
- Titles with the words customers search for: brand, product type and features
- Custom labels to manage products by margin or bestsellers
- Frequent updates so price and stock are always right
- Reviewing error reports in Merchant Center
A clean feed is the foundation of successful Google Shopping and Performance Max campaigns.
Digitalman optimises product feeds for better campaigns. Learn more on our Google Ads agency page.
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