Updated
Google reviews are ratings from 1 to 5 stars and comments that customers leave on a company’s Google Business Profile. They appear in Google Search, Google Maps and increasingly in AI answers.
Why Google reviews matter
- They are one of the main factors for local SEO and visibility in the map pack.
- Most people read reviews before contacting a company they do not know.
- AI assistants and Google’s AI features often mention well-reviewed businesses.
How to get more reviews
- Ask every satisfied customer, ideally right after the job is done.
- Send a direct link to the review form by email or text message.
- Ask for specifics, for example which service they used, because detailed reviews are more useful.
- Never pay for reviews or offer discounts in exchange, it breaks Google’s rules.
How to reply
Reply to every review, positive or negative. For a negative review stay calm, thank the customer, explain briefly and offer to solve the issue offline. Future customers read your replies as carefully as the reviews.
Reviews on your website
Showing real Google reviews on key pages builds trust, especially near forms and calls to action.
Further reading: Google reviews for clinics.
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