Updated
Reels are short vertical videos on Instagram and Facebook, usually with music, text and quick cuts. Meta shows them not only to followers but also to new users interested in similar content.
Why Reels matter
Reels are currently the easiest way to gain organic reach on Instagram and Facebook. They often get more views and more engagement than photos or carousels, and they work well for introducing a brand to new people.
How to make good Reels
- Open strongly in the first few seconds.
- Show real people, behind the scenes moments and practical tips instead of polished ads.
- Add subtitles and on screen text for viewers who watch without sound.
- Content from customers (UGC) often feels more credible than your own videos.
Reels in advertising
In Meta Ads you can use Reels as a dedicated placement. Vertical 9:16 videos with sound and subtitles usually get the best results there.
We plan Reels and campaigns as part of our social media management.
Further reading: Facebook and Instagram ad sizes, Social media algorithms in 2026.
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