Updated
AEO (answer engine optimization) is the practice of optimising content for systems that answer questions directly instead of just listing links. These include Google featured snippets and “People also ask”, voice assistants and AI answers in AI Overviews, Google AI Mode or ChatGPT.
AEO, SEO and GEO
SEO aims for rankings in the classic results list. AEO makes your content the answer itself. GEO goes a step further and optimises for being cited in generative AI answers. In practice, all three overlap heavily.
How to optimise for answers
- Use real customer questions as subheadings
- Give a short, clear answer of two or three sentences right below
- Add details, lists and tables after that
- Use structured data such as FAQ or HowTo
- Show expertise and authorship in line with E-E-A-T
Digitalman prepares content for search and AI answers. Learn more on our generative engine optimization page.
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