Updated
Call tracking measures phone calls generated by marketing and attributes them to the right channel. For many service businesses, clinics and B2B companies a call is the most valuable conversion. Without call tracking it stays invisible in your reports.
How call tracking works
- Call assets in Google Ads: Google records calls made straight from the ad.
- Clicks on the phone number: a click on a
tel:link is tracked as an event through Google Tag Manager. - Dynamic numbers: each visitor or channel sees its own number, so a call can be traced back to the keyword.
What call tracking shows you
You see which campaigns, keywords and channels bring in calls, when people call and how much each call costs (CPL). When calls are sent to Google Ads as conversions, automated bidding can optimise for them.
What to watch out for
Dynamic numbers must not clash with your Google Business Profile or the consistent business details you publish online. If calls are recorded, callers must be told and GDPR rules apply.
We set up call tracking as part of our Google Ads management.
Further reading: How to track booked patients.
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