Updated
ChatGPT Ads are ads from OpenAI that appear below answers in ChatGPT. Each ad is clearly labelled, kept separate from the answer and related to the topic the user is discussing. In Europe the format has been available since 2026.
How ChatGPT Ads work
Instead of keywords, ads are matched to the context of the conversation. Advertisers supply copy, images and a link, and OpenAI picks suitable conversations. According to OpenAI, ads are not shown next to sensitive topics and they do not influence ChatGPT’s answers.
Who are they for?
- Businesses whose customers ask AI for advice before buying, for example when choosing a service, software or a more expensive product.
- Brands that want to be seen before the customer starts comparing options on Google.
What to prepare
- Conversion tracking and UTM parameters, so you can see the results in GA4.
- A landing page that follows on from the question asked in the chat.
- A test budget for two to three months and a comparison with Google Ads.
We set up pilot campaigns on our ChatGPT advertising page.
Further reading: ChatGPT Ads in Europe.
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