Updated
Digital marketing (also online marketing) covers all marketing activities that use digital channels: search engines, websites, social media, email, apps and AI assistants. Its biggest advantage over traditional marketing is that almost everything can be targeted and measured.
Main channels
- SEO: organic visibility in Google and other search engines.
- PPC: paid ads in Google Ads, Microsoft Advertising and other platforms.
- Social media: organic content and Meta Ads, LinkedIn and other networks.
- Content marketing: articles, videos and guides.
- Email marketing: newsletters and automated emails.
- AI search: visibility in ChatGPT, Gemini and Google’s AI features, see GEO.
How the channels work together
Customers rarely buy after one contact. They see an ad, search for the brand, read reviews and come back later. That is why it pays to plan channels as one system and measure them with a consistent attribution model.
Where to start
Begin with reliable measurement, a fast website and one or two channels where your customers already search. Add more channels once the first ones are profitable.
Digitalman is a digital marketing agency from Bratislava working with clients across Europe.
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