Updated
Social media marketing means using social networks such as Instagram, Facebook, LinkedIn, TikTok or YouTube to raise brand awareness, talk to customers and sell products or services.
What social media is for
- Building brand awareness and trust.
- Talking to customers and answering their questions.
- Winning new customers through ads and recommendations.
- Recruiting staff and showing your employer brand.
Which network for what
- Instagram and Facebook: consumers, local businesses, online shops.
- LinkedIn: B2B, professionals and personal branding.
- TikTok and YouTube: video, younger audiences and reach.
Organic vs paid
Organic posts build community and credibility, but their reach is limited. Paid campaigns such as Meta Ads deliver targeted reach and measurable results. The two work best together, for example when successful organic Reels are promoted as ads.
We manage profiles and campaigns as part of our social media management.
Further reading: Social media algorithms in 2026, Best time to post on social media.
Digitalman can help
Need someone to run your social media?
We plan posts for Facebook and Instagram, create graphics and videos and look after your community. The first 60 minutes of consultation are free.