Updated
UX design (user experience design) shapes the whole experience a person has when using a website, online shop or app. The goal is to help users reach their goal quickly, easily and enjoyably.
Areas that UX covers
- Information architecture: a logical website structure and navigation.
- Usability: clear forms, buttons and flows.
- UI design: the visual look of the interface.
- Speed and display on mobile devices, see responsive design.
- Accessibility for people with disabilities.
Why UX matters for marketing
Even the best campaign achieves little if visitors get stuck on the website. Good UX raises the conversion rate, lowers the bounce rate and therefore the cost per customer. Google also measures user experience through the Core Web Vitals.
How to improve UX
Watch real behaviour with heatmaps and session recordings, test variants with A/B testing and ask customers where they ran into problems.
Digitalman can help
Need a new website?
We design fast, clear websites built to generate enquiries. The first 60 minutes of consultation are free.