Updated
A webinar is a seminar, presentation or workshop held online, either live or as a recording. Participants register, watch and listen in their browser and can usually ask questions in the chat.
Types of webinars
- Educational webinars: knowledge and practical tips on a topic.
- Product demos: showing software or a service in action.
- Interviews and panels with experts or customers.
- Evergreen webinars: recordings available on demand.
How webinars help marketing
Registration works as a classic lead magnet: you collect contacts from people who are genuinely interested in your topic. In B2B, webinars build trust and authority, and one recording can be turned into videos, articles and social media posts.
How to prepare a successful webinar
- Pick a specific topic with a clear benefit for your target audience.
- Use a simple registration page and email reminders.
- Promote it through your newsletter, LinkedIn and paid ads.
- End with a clear call to action and follow up by email.
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