Updated
Rebranding is the renewal of an existing brand. It can involve the logo, colours, slogan, messaging or even the company name.
When companies rebrand
- The brand looks dated or no longer appeals to the target audience.
- The company changes its offer or its positioning.
- After a merger or acquisition.
- The name causes confusion or legal problems.
Brand refresh vs full rebrand
A refresh modernises the look while the core of the brand stays the same. A full rebrand changes the name, identity and often the strategy too.
What to watch out for
If you move to a new domain, plan 301 redirects for every page, update your Google Business Profile, social media profiles and directory listings, and adjust your campaigns. Explain to customers why the brand is changing so you do not lose their trust.
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