Updated
An ideal customer profile (ICP) describes your ideal customer. In B2B this is usually a company that gets the most out of your offer, buys readily and brings you the most value.
What an ICP includes
- Industry and business model.
- Company size by headcount or revenue.
- Region and markets.
- Typical problems and buying triggers.
- Budget and decision making process.
ICP vs buyer persona
The ICP describes the ideal company, while a buyer persona describes the people within it, such as the managing director or marketing manager. Together they help with targeting, messaging and lead qualification, for example in LinkedIn lead generation.
Read more about our LinkedIn lead generation.
Further reading: LinkedIn B2B lead generation.
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