Updated
Public relations (PR) shapes a company’s relationships with the media, customers, partners and the wider public. The aim is a good reputation and trust rather than a direct sale.
The main tasks of PR
- Press releases and relationships with journalists.
- Interviews, expert articles and speaking appearances.
- Events and sponsorship.
- Crisis communication.
- Internal communication with employees.
PR online
Through digital PR, public relations connects with SEO: articles on well known sites bring backlinks and brand mentions. AI assistants use these signals too when deciding which companies to recommend.
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