Updated
B2C marketing (business to consumer) covers all the marketing a company does to reach individual consumers. Typical examples are online shops, restaurants, gyms, clinics and travel agencies.
How B2C differs from B2B
- Shorter buying decisions, often spontaneous and emotional.
- Usually one person decides, not a buying committee.
- Larger audiences and lower prices per purchase.
- More weight on brand, reviews and experience than in B2B marketing.
Channels that work best in B2C
- Google Shopping and Performance Max for online shops.
- Meta Ads, Reels and influencers for reach and demand.
- SEO and local SEO for searches with buying intent.
- Email marketing for repeat customers.
What matters in B2C
Clear offers, strong images and video, an easy checkout on mobile and genuine reviews. Track not only the first purchase but also customer lifetime value.
Digitalman can help
Run an online store and want more orders?
We set up Google Shopping, Performance Max, your product feed and Meta ads so you see orders and ROAS, not just clicks. The first 60 minutes of consultation are free.